1：Leadership team of Aptella and Synergy at Synergy’s head office in Auckland, New Zealand. Image: Aptella
Aptella has expanded its portfolio to become the sole distributor for Topcon construction and surveying systems across Australia and New Zealand following an acquisition.
The company, backed by Japanese firm Mitsui & Co Ltd, has acquired Synergy Group’s positioning, equipment and rental businesses in New Zealand. Under the agreement, Aptella adds paving consulting services to its portfolio through Synergy PaveSmart.
Synergy PaveSmart, which has headquarters in Brisbane, offers end-to-end paving technology solutions.
“We look forward to welcoming Synergy employees to the Aptella team and working together to provide customers with streamlined, consistent experiences across all countries we do business in,” Aptella chief executive officer Martin Nix said.
“With a proven track record that spans a large number of projects throughout Australia and New Zealand, the PaveSmart team’s considerable expertise and skillset will complement our consulting services business and offer customers a comprehensive solution portfolio for infrastructure projects.”
In New Zealand, Aptella will acquire the assets of Synergy Positioning Ltd. for the distribution and support of Topcon, Steelwrist and other related construction and surveying solutions. Synergy Positioning will continue to distribute laser scanning and additive manufacturing products.
“Our New Zealand customers can access the full range of Topcon and Sokkia instruments for their positioning and machine control needs, along with other leading innovations from our supply partners around the world,” Nix said.
“The combined expertise and local know-how of our employees will give our customers access to a large network of capable people that can support their projects, whether in the field or digitally using our unique remote access technology.”
It comes at an exciting time for Aptella, formerly Position Partners, after the business rebranded at the beginning of the year. The company works in civil construction, building, mining, geospatial and related industries with a wide range of positioning and automation solutions.
Mitsui first invested in Aptella in 2019 before steadily increasing its shareholding to become the majority shareholder. With Mitsui’s support, Aptella has reinforced its reputation as one of the largest technology companies in the construction and mining space in Australia.
“The acquisition brings substantial value to both Aptella and Mitsui. It enhances Aptella’s one-stop services in Australia and New Zealand and expands its consulting capabilities, opening doors to broader opportunities in road and infrastructure projects,” Aptella executive general manager Seiya Hiraoka said.
“Mitsui is committed to supporting Aptella’s strategic growth.”
Synergy Group founder and chief executive officer Mike Milne welcomed Aptella’s acquisition.
“Our valued Topcon and Steelwrist customers will be in good hands with Aptella, with continuity of local service and support in New Zealand and the dedicated paving team in Australia,” he said.
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