Boral is an Australian construction materials provider. Image: Boral
Boral has been announced as the latest Australian company to receive the Australian Made Licensee designation to carry the famous green and gold logo.
The agreement will see Boral carry the Australian Made, Australian Grown (AMAG) logo across 17 of its packaged and dry mix. The range of Boral cement, mortar and render products joins its existing Australian Made licensed asphalt products and will now carry the Australian Made logo, which requires a product to undergo its last substantial transformation in being processed in Australia.
“For more than 75 years, Boral has been a proud Australian-owned company building great things in our country and employing local Australians to help us do so,” Boral chief executive officer and managing director Vik Bansal said.
“Becoming a licensed Australian Made company and carrying the Australian Made and Owned logo, one of Australia’s most trusted and recognised symbols, was a natural progression for us.
“We have seen the strong demand and shift back to supporting Australian brands and products over the last few years. Receiving this mark of approval provides our customers added confidence that they are receiving a premium, genuinely Australian product that meets our country’s highest standards.
“You can expect to see updates to our product packaging on the shelves in the weeks and months ahead.”
Boral joins more than 4500 licensees who have tens of thousands of Australian Made products registered with AMCL to use the iconic green and gold logo.
Boral’s announcement comes during Australian Made Week, which runs from May 20 to 26. This fourth-year campaign celebrates local manufacturers.
The Australian Made logo is administered by not-for-profit Australian Made Campaign Limited (AMCL) and is underpinned by a rigorous accreditation system to ensure products are genuinely Australian.
“It’s great to see Boral become an Australian Made licensee. Aussie products are made to some of the highest standards in the world, and are trusted and known for their safety and quality. Research shows that nearly nine out of ten Australians are more likely to buy a product if they knew it was Australian Made,” Australian Made chief executive Ben Lazzaro said.
“When you buy Australian Made products, you are helping to employ thousands of Australians across all areas of the supply chain, strengthen local industries and support local communities.”
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