Hanson Australia has entered a new era after it officially became Heidelberg Materials Australia as part of a new rebrand.
The latest development aligns the Australian subsidiary with Heidelberg Materials’ global rebranding strategy, which has been rolled out over recent years. The company has confirmed that its subsidiaries Hymix, Pioneer North Queensland, Placecrete, Traino, Alex Fraser, and Suncoast Asphalt will continue to operate under their existing brands.
“Our transformation to Heidelberg Materials Australia will pull us together as one global team,” said Phil Schacht, chief executive officer of Heidelberg Materials Australia.
“Together we will cement our position as industry leaders, leveraging our global expertise to provide our local Australian market with a comprehensive range of quality, innovative, low-carbon and high recycled construction materials, including concrete, aggregates and asphalt.
“While our name is changing, we are committed to being our customers’ trusted source for construction materials, supported by great people and quality products.”
The company’s history began in 1949 as Pioneer, which specialised in ready-mix concrete. In 2000, it was acquired by Hanson PLC and rebranded to Hanson Australia in 2004.
The company was later acquired by Heidelberg Materials AG in 2007 and has been part of the Heidelberg group ever since.
Globally, Heidelberg Materials began rebranding from Heidelberg Cement in 2022, and the new branding was rolled out at several sites worldwide.
“For now – it’s very much business as usual and our focus remains on keeping people safe, providing quality construction materials and an exceptional customer experience,” Schacht said.
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