Aptella has come up with a smart solution for its old Position Partners shirts following the company’s rebrand earlier this year.
The company has recycled old staff uniforms with the company’s former Position Partners branding to create a range of dog beds for employees’ pets.
“Textiles are a significant landfill contributor, so as part of our rebrand, we explored ways to reduce waste and support the circular economy by recycling our old uniforms,” said Gina Velde, executive group manager of Systems at Aptella.
“Unlike other clothing, branded uniforms can’t be given to charity shops or repurposed, so when we learnt of RWW Group’s recycling program, it seemed like the perfect solution.
“They have been extremely popular and judging by the photos, have the tick of approval from our four-legged friends.”
RWW Group is a national business-to-business uniform and personal protective equipment (PPE) supplier that offers a full range of business attire and industrial workwear, throughout Australia and New Zealand. With an online order and uniform management system, the company supports businesses of all sizes to save time and lower costs through efficient order fulfilment.
Through RWW Group’s national distribution centre, the dog bed initiative helps to reduce textile waste by shredding washed uniforms into mattress filling for large, waterproof dog beds. The beds can then be given to employees, kept in offices for dog-friendly workplaces, or donated to animal shelters.
“We are committed to reducing landfill waste and collaborating with valued customers like Aptella to support their environmental social governance activities,” said Jamie Firth, director and head of sales and new business at RWW Group.
Aptella will continue its recycling program as uniforms are replaced over time.
“We’ll collect items that are worn out or damaged and recycle them,” said Velde.
“It’s a simple process with a high reward that benefits the environment, our employees and their beloved pets.”
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