Rebrand and transition

Lime and cement company rebrands and launches into Western Australia to target the mining and minerals processing sectors.

ASX-listed Pacific Lime and Cement (PLC) was known as Mayur Resources until late July when it announced a change of name for the parent company. The move reflected the company’s transition from a resource developer to an integrated supplier of building and industrial materials.

While some of its board work out of Brisbane, it has a flagship Central Lime Project in Papua New Guinea (PNG) and has now launched a qucklime business into WA with plans to expand into other Australian states.

The plan is to provide mining, mineral processing and infrastructure sectors with high-quality, cost-effective alternatives and has launched a regional logistics hub in Esperance to service the Goldfields area.

The company has been around since 2011 so PLC’s subsidiaries will continue to operate under the Mayur name to ensure continuity and recognition for stakeholders across PNG.

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