Mayur Resources Limited has confirmed that the company will be rebranded to Pacific Lime and Cement Limited.
The rebranding, which is effective immediately, points to the company’s transition from a resource developer to a building materials supplier. This transition is supported by its Central Cement and Lime Project (CCL) in Papua New Guinea.
“Our rebrand to Pacific Lime and Cement reflects our transformation into an integrated industrial materials company focused on nation-building in Papua New Guinea,” Pacific Lime and Cement Limited managing director Paul Mulder said.
“The new name positions us clearly in the market as a supplier of cement, quicklime, and processed building products, underpinned by our own quarry, processing, power, water, and international wharf infrastructure, all within our dedicated Special Economic Zone.”
The company was established in 2011 to pursue the resources market in PNG before transitioning to the building materials and renewable energy sectors. Pacific Lime and Cement has confirmed construction is in the early stages at its Central Cement and Lime Project with a final investment decision imminent.
“The CCL Project is poised to become PNG’s first vertically integrated downstream manufacturing hub, enabling the country to be self-sufficient in critical industrial materials like cement and quicklime,” Mulder said.
“Through the SEZ, the platform is set to expand further downstream into concrete production, castings, bricks, pavers, and other building products, stimulating further economic and social development.”
The company is likely to commence trading on the ASX as Pacific Lime and Cement Limited shortly. The rebrand is limited to the parent company, with its subsidiaries to maintain the Mayur name in PNG.
While the company is focused on cement and lime, it could also consider other initiatives in renewable energy, battery minerals, nature-based carbon, according to its release.
WA launch
PLC has launched its quicklime business in the Western Australian market. It follows PLC establishing a WA supply chain including importation, warehousing, and transportation logistics. IIn its release, the company suggested the quicklime product would be expanded into other Australian states as well as PNG.
“The establishment of this new and highly competitive source of quicklime for WA is a culmination of our strategy to develop a long-term, resilient, responsive, and reliable supply chain for quicklime in Australia and Papua New Guinea,” Mulder said.
“We are doing this by offering an internationally benchmarked, high grade quicklime product under our Pacific Lime and Cement branding. It is a strategic first step towards our broader push into the building and industrial materials sector.”
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