Excitement is building as the Institute of Quarrying Australia prepares for the imminent launch of its national awareness campaign, highlighting opportunities in the sector.
Quarries support local communities, hire locals and provide materials that local projects rely upon, but often go overlooked.
Now, the Institute of Quarrying Australia (IQA) is preparing a national campaign that aims to elevate and showcase the sector and how it invests in local communities and people.
“The IQA is shining a light on the breadth of career opportunities available across the quarrying sector.
From technical and environmental roles to leadership and innovation, quarrying offers long-term, rewarding careers that many students and job seekers aren’t aware of,” IQAchief executive officer Jane Schmitt said.
“There’s a perception that quarrying is a narrow or traditional sector, and that couldn’t be further from the truth. This campaign showcases a sector that is technologically advanced, safety-led and committed to building a diverse, future-ready workforce.
“We want students and job seekers to see quarrying as a sector where they can grow, learn and build a career with purpose. This campaign is about opening doors and inviting the next generation to be part of an essential and evolving sector.”
The multi-faceted campaign will demonstrate how the sector can provide solid entry-level careers with long-term opportunities, including leadership positions, for current job seekers and senior leadership.
It will provide resources for communities, schools, and parents to help them understand that meaningful career opportunities are available in the sector.
“We’ve developed resources specifically for parents, educators and job seekers, so they have clear, accurate information about the opportunities available in the quarrying sector,” Schmitt said.
“These resources are designed to support informed conversations. By targeting parents, educators and job seekers, we’re creating a shared understanding of how quarrying careers align with skills, interests and long-term employment outcomes.
“Through this, our aim is to remove barriers and open pathways into a sector that needs a diverse, skilled workforce.”
In preparation for the national campaign, the IQA has spent significant time engaging with its membership base and the sector to understand the sector’s needs, workforce requirements and outreach opportunities. IQA members will be featured as part of the national campaign, sharing their own journeys and careers in the sector and why they chose to work in this important sector. These authentic videos will underscore how the quarrying sector supports Australian communities at the local level and why it can be a rewarding career path.
Schmitt said the membership and sector feedback had been integral to creating an impactful campaign that will raise public awareness of the sector and what it contributes to Australia.
“This national campaign has been shaped by direct feedback from IQA’s members and the quarrying sector. Employers have been clear about the workforce challenges they face, and this initiative reflects the skills, pathways and messaging the sector needs to attract its future workforce,” she said.
“We worked closely with members to ensure the campaign is practical and aligned with the realities of modern quarrying operations.
“By promoting quarrying as a viable career pathway, we’re strengthening the workforce pipeline for our members and the wider quarrying sector.” •
For more information, visit quarry.com.au
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